This kind of rigor goes into a lot of my decisionmaking.
Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
Once on society’s fringe, online dating has gone mainstream and is now a booming multi-billion dollar business.
There are hundreds of sites, from the major players like and e Harmony, to niche websites accommodating daters of every conceivable preference and background.
I read dozens of studies about love, how people connect and why they do or don’t stay together.