Chinese online dating market

by  |  29-Dec-2019 14:00

Sick of unsuccessful blind dates set up by her parents and unable to stand the social scrutiny of meeting potential dates at bars in her city, Zhou registered on Jiayuan, a Chinese dating website.

The site is typically used by young singles between 24 and 35 and is commonly viewed as a tool for seeking long-term relationships and possibly marriage.

Some are unfairly branded ‘leftover women’ or ‘bare branches’ by state media and the commercial press.

chinese online dating market-21

Chinese online dating market

She found that it was not only easy to use and fit the pace of her busy professional life, but it also expanded her dating pool beyond local men in her city to access potential partners of better quality from other regions.

“I cannot deny that there are good guys in my local city,” said Zhou on traditional dating, “but I didn’t find any quality matches after getting to know them.” An increasing number of Chinese have turned to online dating and dating apps.

This dating site has been publicly traded on the American Nasdaq stock exchange since April 2011. Not only are men over 30 referred to as “leftover men,” but women in their late 20s are also considered to be “unwanted dogs” and can be referred to in terms such as “old aunt.” China has tens of millions of men without any realistic prospect of finding a wife, thanks to the one-child policy imposed by the government which resulted in the large scale abortion of girl fetuses.

Even so, women are in general much more active in seeking a partner, according to “The Chinese are highly conscious about the need to get married.

For its latest update, Momo executives decided to supplement the app's location-based dating service that matches people through swiping and messaging.

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