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Blink introduces us to the power of thin-slicing by way of example.
Take the “Love Lab” at the University of Washington, where psychologist John Gottman has been thin-slicing the way couples interact since the early 1980s.
Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.
Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you.
I’ve politely declined offers for sex, had conversations that were duller than my Biology lecture, and managed to become really good friends with a guy that I’ve yet to meet.